CrowdHEALTH project support the transition from patient health records towards the Holistic Health Records (HHRs) and Social HHR. CrowdHEALTH aims at integrating high volumes of health-related data collected from various sources to support policy making decisions. The European Federation of Medical Informatics (EFMI) supports the development of an effective Communication and Collaboration Plan identifying the messages and the tools and channels in disseminating the project and its outcomes to the target audience. The main objective of the envisioned strategy is to engage and inform the target audience about the CrowdHEALTH project and its outcomes. The Dissemination strategy is created through a cyclic process consisting of five components linked together.
The strategy consists of the dissemination objective, the message to be communicated, the tools and channels of communication, and the target audience. Scientific journals, conferences and edited books remain the core traditional means of disseminating research, but social media has become an important channel for disseminating research.
The implemented framework identified a dissemination strategy to better communicate project’s findings with traditional methods (conferences, publications) and through robust digital presence. Scientific journals, conferences and edited books remain the core traditional means of disseminating research, although social media has become an important channel for disseminating research. Social media can play a significant role in all phases of the research lifecycle including the dissemination of research findings and it is important that a large number of audience be addressed through appropriate means in order to be engaged with the progress of the project and raise their awareness about the project and its deliverable outcomes.
This project has been partially funded from the European Union's Horizon 2020 Research and Innovation Programme under Grant Agreement no. 727560
